How to Say No When An Auto Salesperson Is Pressuring You

Being able to say no -- and mean it -- isn't just helpful when negotiating a car purchase. It's essential, says Philip Reed, consumer advice editor for auto research site Edmunds.com.

"The most effective way of saying no is saying it with your feet" by leaving the dealership when you don't get what you want, said Reed, author of "Strategies for Smart Car Buyers." "Some people say you should leave at least twice" before agreeing to buy a car.

You don't necessarily have to resort to that level of gamesmanship, Reed said, but you should find a salesperson who can take no for an answer.

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"Car buying is a very expensive purchase with a lot of moving parts. . . . You need to be comfortable with your salesperson," Reed said. "You don't want someone who, when you say no, says, 'Well, why not?' or 'Didn't I tell you about this or that?' "

Using statements that can't really be argued, like "That's not my taste" or "I just don't want that," can help you fend off an aggressive salesperson, but a better solution is "if you're feeling uncomfortable, find someone else who understands no means no."

Extensively researching the car you want and arranging financing before you walk onto the lot can help you thwart attempts to sell you more car than you can afford. Being clear and consistent about what you're looking for will help, too, Grenny said, as can enlisting the salesperson to help you solve your problem rather than creating new ones.

"You can say something like, 'I want a year-old car with these features and I want to pay close to low Blue Book,' " Grenny said. " 'I'd also like you to make a reasonable profit. So how do we do that?' "

Negotiating the deal with the salesperson is usually only the first step. Many dealerships will also trot you to a "closer" as well as the "F&I" (financing and insurance) person. These folks may view your agreement with the salesperson as just the starting point for selling you more stuff you don't want.

Be upfront, Reed urged. "Tell them, 'I want to wrap this up as soon as possible. I don't want any after-sell,' " he said. That may short-circuit the sales pitch, or they may trot out a "deal" on the extended warranty or paint protection.

Repeating "I don't want to be rude, but I want to wrap this up," Reed said, should deflate any further attempts. If not -- once again -- say no with your feet. You can say something like, "Wow, this deal is going to be a lot more expensive than I thought. I guess we can't go through with it today." Chances are the pitches will stop